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Important Stages In Marketing Research Process

To go on a vacation and enjoy it to the fullest, you need to be preplanned for it. Similarly, in order to design and implement marketing strategies, you need to back them with research and data. In short, the marketing research process is vital for marketing and business decisions. But you might be surprised to know that most organizations don’t […]

Market Research – Definition, Types & Importance

When it comes to developing products and services, just making assumptions about your consumer’s needs and preferences, business competitors can lead to wastage of time, effort and money. To make effective business decisions, it’s important to conduct market research as it provides comprehensive information about the market and your business landscape. By conducting research, you can be able to know […]

Top Insights For Conducting Effective Market Research Surveys

Effective Market Research Surveys- Nowadays, market research has become buzzword in the business world. The rise of the internet makes it possible to reach every niche audience within the target market easily and effectively. Whether you’re a Fortune 500 company or a small business, it’s important to keep up with trends, make better business decisions and maintain the company’s competitive […]