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Market Research – Definition, Types & Importance

When it comes to developing products and services, just making assumptions about your consumer’s needs and preferences, business competitors can lead to wastage of time, effort and money. To make effective business decisions, it’s important to conduct market research as it provides comprehensive information about the market and your business landscape. By conducting research, you can be able to know […]

What Are The Different Types Of Data Collection In Market Research?

In today’s highly competitive business environment, data is power. Data collection for marketing research is a wide process and the success of marketing research depends on the quality and relevance of data. And to a large extent, the quality of the data relies on the data collection technique used for collecting data. Selecting the right data collection method, needs a […]